Your privacy matters

How Ignition Benefits protects and uses your data

Ignition Benefits Privacy & Cookie Policy

Effective Date: March 16, 2026

The ignitionbenefits.com website, its subdomains (including get.ignitionbenefits.com, start.ignitionbenefits.com, app.ignitionbenefits.com, and my.ignitionbenefits.com), and all related services, software, and content (collectively, the "Website") are owned and operated by Ignition Benefits LLC ("Ignition Benefits," "our," "us," "we"), a company with its principal place of business in California. Ignition Benefits has adopted this Privacy & Cookie Policy ("Privacy Policy") to inform you that it collects Personal Information when you use the Website and to explain how this information is collected, used, shared, and protected. You should contact Ignition Benefits directly with any questions or concerns.

IMPORTANT NOTICE: IGNITION BENEFITS MAY CHANGE, MODIFY, AMEND, SUSPEND, TERMINATE, OR REPLACE THIS PRIVACY POLICY FROM TIME TO TIME AND WITHIN ITS SOLE AND ABSOLUTE DISCRETION. IN THE EVENT IGNITION BENEFITS CHANGES, MODIFIES, AMENDS, OR REPLACES THIS PRIVACY POLICY, THE EFFECTIVE DATE, LOCATED ABOVE, WILL CHANGE. YOUR CONTINUED USE OF THE WEBSITE AFTER A CHANGE IN THE EFFECTIVE DATE OF THIS PRIVACY POLICY CONSTITUTES YOUR MANIFESTATION OF ASSENT TO THE CHANGE, MODIFICATION, AMENDMENT, OR REPLACEMENT CONTAINED WITHIN.

Definitions

California Consumer Privacy Act ("CCPA") means the California statute (as amended by the California Privacy Rights Act, "CPRA") intended to enhance privacy rights and consumer protection for residents of California, United States.
General Data Protection Regulation ("GDPR") means the European Union ("EU") law on data protection and privacy applicable to individuals within the EU and EEA.
Personal Data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, identification number, location data, online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
Personal Information under the CCPA means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. For purposes of this Privacy Policy, "Personal Data" is included within this definition.
"Account" means a Registered User's account with the Website.
"Registered User(s)" means Users who have created an account to use and access the Website.
"Service(s)" means all services provided by Ignition Benefits, including but not limited to benefits analysis, quoting, advisory, onboarding, and brokerage services.
"User(s)" means all individuals that visit and access the Website, including Registered Users.
"You / Your / You're" means Users.

Types of Personal Information We Collect

Information from All Users Who Contact Ignition Benefits

Ignition Benefits collects the following Personal Information from all Users who contact Ignition Benefits seeking more information or use the Website:

First name
Last name
Email address
Phone number
Company name and job title
Any other information that you upload or submit to the Website directly or indirectly

Information from Users of Our Assessment and Quoting Tools

When you use our benefits assessment, lead magnet, or quoting tools, we may additionally collect:

Company size (number of employees)
Industry and NAICS code
Current benefits plan information (carrier, plan type, contribution levels)
Employee demographic and census data
Renewal dates and premium information
ZIP code or geographic location of your business
Any other benefits-related information you provide during the assessment process

Information from Registered Users

Ignition Benefits collects the following Personal Information from all Registered Users who create an account with the Website:

First name
Last name
Email address
Phone number
Company name, job title, and role
Billing address
Payment information (processed by third-party payment processors)
Benefits plan documents and enrollment data
Employee census and roster data (when connected via payroll integrations)
Any other information that you upload or submit to the Website directly or indirectly

Additional Information from All Users

In addition, Ignition Benefits automatically collects the following information from all Users:

Your IP address
Your browser and device information
Your approximate geolocation (derived from IP address)
Your visitor history and navigation path
Your usage of the Website, including any links or items clicked, pages viewed, and related statistics
Information stored in cookies, pixel tags, or web beacons
Analytical data from PostHog and/or other analytics tools
Referral source and campaign attribution data
Any other additional analytic data that you voluntarily submit to the Website

Sources of Personal Information Collection

Ignition Benefits may collect Personal Information from you through various channels, including but not limited to:

Directly from you: forms, account creation, assessment tool submissions, document uploads, scheduling interactions, email correspondence, and phone calls.
Automatically: via cookies, analytics tools (PostHog), server logs, and similar tracking technologies.
From third-party sources: payroll integration providers (such as Finch), carrier enrollment platforms (such as Noyo), data enrichment services (such as Apollo.io and People Data Labs), CRM systems (such as Salesforce), scheduling tools (such as Cal.com), and other sources permitted by law.
From your employer or benefits administrator: if your employer or benefits administrator uses Ignition Benefits to manage employee benefits on your behalf.

Cookies & Similar Technologies

The Website utilizes cookies. Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies to enable our systems to recognize your browser, maintain session state, and provide certain features. We also use "web beacons" and similar technologies to help deliver cookies and gather usage and performance data. The Website may also include cookies, web beacons, and other similar technologies from third-party service providers.

You have a variety of tools available to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your Internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies.

Cookie Categories

Required Cookies (Strictly Necessary)

Required — or strictly necessary — cookies enable you to navigate the Website and use its features, including maintaining your session and authentication state. Because required cookies are essential to operate the Website, there is no option to opt out of these cookies.

Functional Cookies (Non-Strictly Necessary)

Functional cookies allow us to remember information you have entered or choices you make, and provide enhanced, more personalized features.

We use PostHog to help us analyze how our Website is used, including the number of visitors, where website visitors have come from, and the pages they visit. PostHog is configured with persistence: 'memory' to minimize persistent tracking in alignment with our privacy-conscious approach. This information is used by us to improve our Website and services.
To manage the use of functional cookies on the Website, please consult your individual browser settings for cookies. Note that opting out may impact the functionality you receive when using our Website.

Targeting or Advertising Cookies (Non-Strictly Necessary)

We may use analytics and advertising tools to log when Users view specific pages or take specific actions on or getting to the Website.
We may use advertising platforms to acquire relevant new clients who are looking for employee benefits brokerage and advisory services.
We use information gathered on our Website to market insurance benefits products and services directly to our visitors. This may include retargeting advertisements, email marketing campaigns, and personalized content based on your interactions with our assessment and quoting tools.
To learn more about how Google uses cookies in advertising, visit https://policies.google.com/technologies/ads.
To adjust your Google Ad Settings and learn how to opt out of particular targeted advertising, visit https://adssettings.google.com/ or the Network Advertising Initiative opt-out page at https://optout.networkadvertising.org/.

Browser Settings Links

For other browsers not listed, please consult the documentation that your browser manufacturer provides.

Lawful Basis for Processing Your Personal Information

We process your Personal Information only when a lawful basis applies under data protection laws such as the GDPR:

Service delivery and account management: performance of a contract with you (creating/managing your account, providing benefits analysis and advisory services, processing quotes, facilitating onboarding, and customer support).
Insurance brokerage services: performance of a contract and our legitimate interests in providing benefits brokerage, analysis, quoting, and advisory services to you and your organization.
Payments and billing: performance of a contract and compliance with legal obligations (e.g., tax and accounting).
Security and fraud prevention: legitimate interests in securing our services and users, and, where applicable, compliance with legal obligations.
Analytics and improvement: consent for non-essential cookies/trackers where required (e.g., EU/UK), and otherwise our legitimate interests in understanding and improving the Website and our services.
Marketing and advertising: consent where required by law (e.g., certain email marketing and advertising cookies) and otherwise our legitimate interests in promoting our insurance benefits services, with an easy way to opt out at any time.
Legal and business purposes: compliance with legal obligations (e.g., responding to regulatory authorities, state departments of insurance) and legitimate interests in operating and developing our business, including corporate transactions.

How Ignition Benefits Uses Your Personal Information

We use your Personal Information to provide you with the Website and our benefits brokerage and advisory services, process any requests made by you, communicate with you, identify and fix problems with the Website, and update you regarding changes to our services.

By using the Website, you further authorize the following specific uses of your Personal Information:

Enable your use of the Website and its associated services, including benefits assessments, quoting, analysis, and onboarding
Generate benefits analysis reports, risk scores, and plan recommendations for you and your organization
Market insurance benefits products and services directly to you based on information gathered through the Website
Contact and communicate with you, whether through email, telephone, text message, and/or messages within the Website, including to schedule advisory consultations
Customize and tailor the Website and your user experience, including personalized benefits recommendations and targeted content
Aggregate certain information that does not include your Personal Information and disclose it for analysis, benchmarking, demographic profiling, and/or targeted advertising
Improve our algorithms, scoring models, and recommendation engines
Measure service usage and develop new features
Transmit and process your information and actions within the Website
Provide you with technical service and support, including updates
Provide you with information concerning Ignition Benefits' services, products, and insurance benefits offerings
Communicate promotions, educational content, or other offers related to employee benefits
Process payments
Facilitate carrier quoting, enrollment, and plan administration through our platform and integration partners
Prevent and detect illegal activities or violations of our Terms of Use
Combine your Personal Information with information from other Ignition Benefits applications, services, and third-party data sources to enhance our services
Comply with applicable insurance regulations and reporting requirements

Sharing of Your Personal Information

We share your Personal Information only with carefully selected third parties and only for the purposes described in this Privacy Policy.

Service providers and business partners: We share information with infrastructure, hosting, analytics, payment, customer support, and other vendors that process data on our behalf under contractual safeguards.
Insurance carriers and benefits providers: We share relevant information with insurance carriers, benefits providers, and quoting platforms to obtain quotes, facilitate enrollment, and administer benefits plans on your behalf.
Integration partners: We may share information with payroll integration providers, carrier enrollment platforms, data enrichment services, and other technology partners necessary to deliver our services.
Group companies and corporate transactions: We may share information with our affiliates and, if we enter into a merger, acquisition, or similar transaction, with relevant third parties as part of that process.
Advertising and analytics partners: We share certain identifiers, device and usage data with analytics and advertising partners to measure performance and, where allowed, deliver personalized content and ads, subject to your choices and applicable consent/opt-out requirements.
Legal, safety, and compliance: We may disclose information to authorities, courts, regulators (including state departments of insurance), and third parties where required by law or necessary to protect our rights, users, or others, or to enforce our terms and policies.
With your direction or consent: We share information with third-party services or partners when you ask us to (for example, integrations you enable, payroll connections you authorize) or when you explicitly consent to such sharing.

Third-Party Service Providers

Ignition Benefits shares your Personal Information with the following categories of third parties:

Analytics: PostHog (privacy policy)
Email delivery: Postmark (privacy policy)
Payment processing: Stripe (privacy policy)
CRM: Salesforce (privacy policy)
Scheduling: Cal.com (privacy policy)
Error monitoring: Sentry (privacy policy)
Payroll integrations: Finch (privacy policy)
Carrier integrations: Noyo, Ideon
Data enrichment: Apollo.io, People Data Labs
Document signing: DocuSeal

No Liability for Third-Party Websites and Third-Party Links

The third-party service providers affiliated with Ignition Benefits have their own independent privacy policies governing the use of your Personal Information, and we encourage you to read those privacy policies carefully. You understand that even if Ignition Benefits deletes your Personal Information, it may still be available in a third-party service provider's database. Ignition Benefits has no responsibility or liability for the Personal Information collection, use, or storage activities of the third-party service providers used by Ignition Benefits to provide you with services associated with the Website.

Ignition Benefits may include or offer third-party products or services on the Website and provide third-party links to the same. These third-party websites have separate and independent privacy policies. Ignition Benefits has no responsibility or liability for the content and activities of such third parties or their websites. We encourage you to read carefully the privacy policies of all such third-party websites.

Personal Information Transfer and Storage

Your Personal Information is stored and processed on computers and servers in the United States. Your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is stored and processed, we apply the same protections described in this policy.

Through your use of the Website, you consent to the processing and storage of your Personal Information. You understand that your Personal Information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction. If you are located outside the United States and choose to provide Personal Information to us, please note that we transfer your Personal Information to the United States and process it there.

Users understand and agree that if they provide Ignition Benefits with Personal Information, it is stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law, unless the User contacts Ignition Benefits to have their Personal Information removed. As specified above, even if Ignition Benefits deletes your Personal Information from its own servers, it may still be available in a third-party service provider's database. You should consult with those third parties in the event you would like Personal Information deleted therefrom.

Personal Information Security

Ignition Benefits uses industry-standard technology and security measures to store and help prevent against the unauthorized disclosure of your Personal Information. These measures include encryption in transit (TLS/SSL), access controls, and regular security reviews. Though we undertake commercially reasonable efforts to protect your information, no website, software, or online service is completely safe. Accordingly, you provide all such information at your own risk.

Imprint (Site Operator Information)

Ignition Benefits LLC California, United States

Contact: Email: privacy@ignitionbenefits.com

Responsible for content:

Nick Taranto, CEO

401 Wilshire Boulevard, 12th Floor

Santa Monica, California 90401

310-933-9891

EU Users' Rights Under the GDPR

The GDPR provides Users located in the EU/EEA certain rights with respect to their Personal Data collected by us on the Website. Accordingly, Ignition Benefits recognizes and will comply with the GDPR and those rights, except as limited by applicable law:

Right of Access: The right to obtain your Personal Data and information about how it is being processed.
Right of Rectification: The right to correct inaccurate Personal Data.
Right of Erasure ("Right to be Forgotten"): The right to have your Personal Data deleted. Fulfillment of your request may prevent you from using our services and may result in closing your account.
Right to Restriction of Processing: The right to request restriction of how and why your Personal Data is used or processed.
Right to Data Portability: The right to receive your Personal Data in a structured, commonly used, machine-readable format.
Right to Object: The right to object to processing of your Personal Data for reasons such as direct marketing purposes.
Right to not be Subject to Automated Decision-Making: The right to not be subject to a decision based solely on automated processing, including profiling, that could have a legal or similarly significant effect on you.

To exercise any of these rights, please contact us at privacy@ignitionbenefits.com.

California Users' Rights

Under the CCPA/CPRA, California Users have the following rights:

Right to Know: You have the right to request that Ignition Benefits disclose what Personal Information of yours it collects, uses, discloses, and sells over the past 12 months.
Right to Delete: You have the right to request that Ignition Benefits delete any of your Personal Information that we collected from you.
Right to Correct: You have the right to request that Ignition Benefits correct inaccurate Personal Information.
Right to Opt-Out of the Sale or Sharing of Personal Information: You have the right to opt out of the sale or sharing of your Personal Information. To opt out, contact us at privacy@ignitionbenefits.com or use the "Do Not Sell or Share My Personal Information" link on our Website.
Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive Personal Information.
Right to Non-Discrimination: Ignition Benefits shall not discriminate against California Users for exercising their rights under the CCPA/CPRA.

To exercise your rights under the CCPA/CPRA — or have an authorized agent exercise your rights on your behalf — you may submit a request to Ignition Benefits by contacting us at privacy@ignitionbenefits.com. Ignition Benefits will verify this request by ensuring that such request is from an email address associated with a Registered User or can otherwise be verified to a reasonably high degree of certainty.

Under California's "Shine the Light Law," California residents have the right to receive information that identifies any third-party companies or individuals that Ignition Benefits has shared your Personal Information with in the previous calendar year, as well as a description of the categories of Personal Information disclosed to that third party. You may obtain this information once a year and free of charge by contacting Ignition Benefits at the address below.

Supplemental Notice for Residents of Other US States

Residents of certain other states, such as Colorado, Virginia, Connecticut, Texas, Oregon, Montana, and other states with comprehensive privacy laws, may have certain rights regarding their Personal Information that we process. Your state law may permit you to request that we:

Confirm whether or not we are processing your Personal Information and provide you with access to such Personal Information
Correct inaccuracies in your Personal Information
Delete your Personal Information
Provide you a copy of Personal Information in a portable and readily usable format
Opt you out of processing of Personal Information for purposes of targeted advertising, sale, or profiling

Certain information may be exempt from such requests under applicable law. To exercise any of these rights, please submit a request to Ignition Benefits at privacy@ignitionbenefits.com.

Notice for Nevada Residents

Under Nevada law, certain Nevada consumers may opt out of the sale of Personal Information for monetary consideration. We do not engage in such activity; however, if you are a Nevada resident who has purchased or leased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law at privacy@ignitionbenefits.com.

Purchase or Sale of the Business or Other Assets

Ignition Benefits may purchase other businesses or sell components of its business. In the event Ignition Benefits purchases another business or sells any component of its business, your Personal Information will continue to be used consistent with the terms of this Privacy Policy.

How to Stop Ignition Benefits from Collecting Your Personal Information

You can stop Ignition Benefits from collecting your Personal Information by contacting Ignition Benefits at privacy@ignitionbenefits.com and requesting that Ignition Benefits stop collecting your Personal Information.

You must delete your Ignition Benefits account since its existence requires use of some Personal Information.

Additionally, you can adjust your web browser settings to limit or turn off cookies or other tracking techniques, or you can cease use of the Website. You may contact Ignition Benefits with any requests regarding your Personal Information. Ignition Benefits honors Do Not Track requests and Global Privacy Control signals.

Your Obligations

When using the Website, you are obligated to inform Ignition Benefits of any changes to your Personal Information. If you provide employee or organizational data through our platform, you represent that you have the necessary authority and consent to share such data with Ignition Benefits.

Children's Online Privacy Protection Policy

The Website is not intended for or directed to users under the age of 18, and Ignition Benefits does not knowingly or intentionally collect Personal Information from children under the age of 13 or other minors. If you are concerned that Personal Information may have been inadvertently provided to or collected by Ignition Benefits, please contact us immediately so appropriate steps may be taken to remove such information from our systems.

Contact and Notices

All questions and concerns regarding this Privacy Policy may be submitted to Ignition Benefits at:

Ignition Benefits LLC Email: privacy@ignitionbenefits.com